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 News 11/10/2009
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Ridea - Cersaie 2009

On the occasion of Cersaie 2009, RIDEA, Company producing design radiators member of FOGLIENI group, will introduce a selection of its main products and some new products.
 
The space imagined by Mr, Giulio Cappellini, new art director of the Company, is deliberately simple and neutral thus placing the maximum emphasis to the quality of the products introduced in still-life, that represent different spaces of the house.
 
OTHELLO, a complete family of elements, is the main news. It is a collection based on the use of a aluminium extruded with smooth and rounded shapes, presented in different finishing with contrasting chromed elements . A unique industrial method gives life to a wide line of wall-elements and free-standing too, with a peculiarly sculpture aspect. Radiators thought not only for the bathroom, but also for other rooms of the house and for the community, able to heat, depending on the dimensions, rooms with different measures. The finishing, sablé-white till the champagne colour, anthracite till light blue or burgundy, define and characterize time by time different imagines of the product. Therefore OTHELLO, basing on the design idea of Mr. Giulio Cappellini, does not want to be just a technical element but a real furnishing sculpture. Other products of RIDEA collection are proposed in unpublished finishing, making them protagonist of the environment and confirmation not only of the technical research but also formal and aesthetic research that the Company continuously carries out. The importance given to the textures and to the decors, customise in unmistakable way some of RIDEA best sellers, such as SMOOTH and FLOWER POWER.
 
Summarizing, the motto of the Company wants to be: products industrially perfect but above all beautiful and recognizable.
Ridea - Cersaie 2009
Impressions 1690 Ridea

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