WHO WE ARE   
 News 11/01/2010
  Bookmark and Share

Newform Life: throwing a look at the future of living

Design, style and love for pure beauty: this is where the new brand, Newform Life, originates. It is dedicated to the living design and previewed at Cersaie 2009.
The name is not coincidental. Not only does it carry the guarantee of the Newform trademark, but it also grows stronger driven by a much deeper principle: the identification of a real lifestyle capable of giving expression to every room of the house with class and modernity.
As a result, Newform Life was born under the management of Alessandra Gessi (formerly Managing Director of Newform Sanitary fixtures) with a primary view to extend the policy of its "sister" company to all the furnishings, thus relying on unique and very high-quality, stylish-functional products as well as wide-ranging collections with a pure "made in Italy" design. An ambitious goal which entrusts the propagation of the feeling for “beauty” in everyday life to the talent of experts and young designers. Artistic spirit, creativity, love for the study of shapes and passion for research characterize the whole production process of Newform Life starting from the opening collections for bathroom sanitary ware and enhanced by the creative mind of Luca Cimarra.
The well-established collaboration between Cimarra and Newform, for the creation of the sanitary fixtures product line " Flux", will now continue within the new trademark demonstrating the strong "made in Italy" tendency of Newform Life. Giving priority to the national and up-and-coming design is a huge choice, which reveals the wish of the new brand to resolutely and firmly rely on the future to offer new starting points, follow original paths, thus enhancing an “internal” creativity capable of bringing an authentic wave of fresh air into the contemporary furniture world, reviving it at a time when investing money throughout the territory seems even more crucial.
"Restoring faith in the original and energetic Italian design and giving a strong response to today’s crisis is the spirit behind Newform Life – says Alessandra Gessi –. As a matter of fact, we are going to strengthen our dynamic spirit and our ability to grow stronger which, as a group, has always been our distinguishing characteristic, looking ahead and bringing new potential for growth, the only true strength capable of vigorously prevailing in a difficult economic background such as the one we are in today.”
Newform Life: throwing a look at the future of living
Impressions 2817 Newform

Privacy -  copyright e-media snc  p.iva 01883190561 - Sanitaryware - Tiles and bathroom furnishing